Treasury Wine Estates has announced three major extensions to its iconic Penfolds brand – wines crafted from Napa grapes, a fortified tier and a Champagne. TWE’s Chief Executive Officer Michael Clarke noted: “Today’s news on Penfolds signifies another important step on Treasury Wine Estates’ journey to invest in and build true trust marks; expanding the […]
china
China’s Spirit Baijiu Becoming Mainstream
Chinese baijiu brands are dominating spirits sales across the world, scoring four of the top 10 spots. Baijiu now accounts for 37.5% of total global spirits values (brand value as opposed to sales), up from 23% in 2016. While the literal translation of “baijiu” is “white wine,” the clear liquid resembles vodka, but with a […]