Zero Proof Australia has launched a new range of non-alcoholic spirits under the ‘Lyre’s’ brand with 13 different products in the range and which are said to “absolutely shine” when used in cocktails and mixers.
Unlike Seedlip, which is a gin-style product, Lyre’s has the wider range of spirits based products that have absolutely ZERO alcohol. The range includes a cane based rum, whisky and coffee liqueur.
Consumers can make their own favourite cocktails, and to make a non-alcoholic version, all they’d need to do is reach for a single bottle.
Customers today are making much better life choices where they are more mindful with consumption around food and beverage. Alcohol isn’t hedonism and excess, it’s indulgence and enjoyment.
There’s a lot of ritual around that evening drink when you go home, wind down and pour yourself a G&T, Bourbon and coke or whatever it is that is your choice. And that’s a really important moment when a couple will bond, share a drink, share stories of their day and move on. But a lot of people are now saying ‘I don’t actually want to drink during the week’ or ‘I want those alcohol-free days’, and this is giving them a real alternative.
Consumers can still enjoy that flavour and enjoy the occasion, that pageantry and theatre around drinking and cocktails, but without the alcohol.
Also Lyre’s will attract those who are partaking in a period of abstinence, either for events like Dry July or as part of an overall fitness program.
HOW TO DRINK LYRE’S
The Lyre’s range comprises a gin, bourbon and whisky as well as a white rum, spiced rum and a dark rum. In addition there is a dry vermouth and a sweet rosso vermouth plus a range of liqueurs in absinthe, triple-sec, amaretto and a coffee liqueur.
These drinks are NOT designed to be sipped, they absolutely shine when they’re used in cocktails and mixers.
The Lyre’s range will be available in Australia from next month from Australia’s #1 Online Drinks Store. www.mybottleshop.com.
Drink Better, Experience More…
Article extracted from The Shout and paraphrased.
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