Owned by craft spirits importer and marketer Davos Brands, Aviation is a small, growing player in an otherwise static gin market. The Portland, Oregon-produced alcohol shifted an estimated 15,000 cases in 2016, according to Beverage Marketing Corporation’s DrinkTell database. That is thought to have increased 20% to some 18,000 small batch cases last year.
Compared to gin giants such as Diageo-owned Tanqueray and Bacardi’s Bombay Sapphire, Aviation’s market share remains tiny. Founded in 2006 by distiller Christian Krogstad and bartender Ryan Magarian at House Spirits Distillery, it was acquired by alcohol conglomerate Davos Brands in 2016.
Reynolds pursued the investment after tasting Aviation Gin for the first time. Said Reynolds, “Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way.”
Aviation is an innovative American gin with a unique botanical mix that results in a much smoother, easier drinking flavor than typical London Dry gins.
“If you think all gin tastes the same, you’d be mistaken,” said Reynolds, who enjoys Aviation on the rocks. “Aviation is in a completely different league and I couldn’t be prouder to be a part of the company.
ABOUT AVIATION GIN
Aviation Gin is the world’s highest rated gin (97 points, Wine Enthusiast) and helped establish a new style of American gin – softer and smoother, with juniper in the background and citrus and floral notes in the front – resulting in more balanced cocktails. Created by a unique bartender / distiller partnership, Aviation is crafted in small batches in Portland, Oregon. If you are in Australia and wish to buy Aviation Gin please visit Australia’s #1 Online Liquor Store MyBottleShop.