the sofi story.
Socialising and unwinding after a day at work is the core of the traditional Aperitivo ritual. The Italian tradition has now transformed into a modern global trend of a fresh and bitter-sweet cocktail- the perfect summer drink.
SOFI was an idea born in Italy and brought to life in Australia as local twist on the classic Italian Aperitivo. SOFI is stylish, approachable, well-travelled and is perfect match to our laid back but sophisticated Aussie lifestyle.
SOFI is owned by Tommy Maclean and is crafted in collaboration with 5th generation master winemaker, Simon Gilbert of Gilbert Wines.
This exciting new brand will also feature limited edition seasonal offerings in the future, so watch this space!
humble beginnings.
SOFI started as a humble beginning in 2013 selling at the Bondi Farmer’s Market and out of Tommy’s car. In the early days, Tommy used crowdfunding and worked with the funders and other customers to gain valuable feedback for growth. Tommy attributes much of the brand’s success to his close connection with his customers built from early on.
Tommy then took on The Shark Tank and left with a deal that fostered SOFI in elevating to a now nationwide favourite. Tommy said, “just the publicity from the show was huge for us.”
SOFI went on to win the Best Innovation award at the 2017 Australian Drinks Awards and is now available around the world.
the sofi secret.
SOFI Aperitivo is an aromatised wine-based beverage much like Vermouth but with more flexibility. It’s made with locally sourced fruits and a complex extract of different botanicals. SOFI capitalises on Australia’s abundance of exceptional local ingredients, allowing the quality of produce to shine as the essence of every glass. SOFI Aperitivo has no added sugar or artificial colouring, making this product all natural and all Australian.
SOFI Aperitivo Blood Orange & Bitters is Australia’s answer to the Veneto Spritz, Italy’s most popular cocktail.
With an ABV of 16%, SOFI Aperitivo sits in the perfect middle ground between Aperol and Campari.
spritz season.
Take your summer celebrations to the next level with the perfect SOFI Spritz. This crisp, refreshing, and bitter-sweet mix is sure to be a summer favourite.
By: johnniewalker.com