Jim Beam’s Citrus Highball (ABV of 4.8%) ready-to-drink (RTD) beverage is ready to launch in Australia during August 2016 in time for the 2016/17 summer season. Coca-Cola Amatil and brand partner Beam Suntory are backing the new citrus highball to unlock long-term growth in the RTD market, by appealing to new drinkers of both genders. […]