Diageo has announced it will release Johnnie Walker in a paper bottle in early 2021. The drinks giant has created the world’s first 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. It comes as part of Diageo’s new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a […]
VO
A Brief History of Tonic
The relationship of gin and tonic is inseparable, their histories are so intertwined that the gin and tonic will never die – it’s still our favourite way to end the day at Applewood. But why tonic? It’s a strange product when it stands alone, and still to this day people find far too bitter to drink by itself […]
Seagram’s VO launches in Australia
SouthTrade International is celebrating today’s Canada Day festivities with the launch of Seagram’s VO Canadian Whisky, which has been part of Seagram’s Finest Spirits since 1857. This is the first time the VO brand has been launched in Australia and it will land here with refreshed packaging and more relevant repositioned brand communications. The Managing […]