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From this July, the world’s number 1 bourbon will take on a sleek new look, thanks to a global packaging redesign. MyBottleShop, Australia’s numer 1 online liquor store will be among the first Australian retailers to release the new look packaging. Of course MyBottleShop will keep stock of the old Jim Beam Labels in our extensive Jim Beam Collection. In the first significant changes to the Jim Beam Bourbon bottle in decades, the new design will roll out across the entire Jim Beam portfolio, giving it a harmonised, premium new look in more than 100 markets around the world, including Australia. The first new bottles to launch will be Jim Beam White (700ml Full Bottle Spirit and Ready to Drink) in early July, with Jim Beam Black, Jim Beam Honey, Jim Beam Devil’s Cut (Full Bottle Size and RTD) and Jim Beam Bonded following in a staged rollout across August and September 2016. The updated bottle and exterior styling give the iconic Jim Beam bottle a bolder, more rectangular bottle structure, with more cleanly designed labels to better represent the premium bourbon inside, which is not changing and still follows the same Jim Beam family recipe used during the past two centuries. The campaign will be supported by new advertising and in-store point of sale materials featuring the upgraded bottles, as an ongoing evolution of its successful Make History campaign featuring global brand partner, Mila Kunis. |
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