Laphroaig Lore Launches in Australia

NEW Laphroaig Lore Launches in Australia

Since 1815, each Laphroaig Distillery Manager has been the custodian of the craft to make the richest single malt in the world. Over the years, each has passed on their skills and traditions to the next generation to continue this legacy. To honour this passing of knowledge, the Laphroaig Distillery Manager John Campbell has created Laphroaig Lore, the richest ever Laphroaig. Lore, meaning the passing of a skill or tradition through word of mouth, is the story of how Laphroaig is made, encapsulating the craft passed down from generation to generation over two centuries.

Beam Suntory is the Australian distributor of Laphroaig.  A representative said “Exiting times in the wonderful world of whisky… Laphroaig Lore is being released on the 19th of July 2016 and is going to be marketed in trade very heavily.  As you may or may not know, Lore will be replacing the 15 and 18 year old expression and will sit in the market at a $180 retail price.” 

Laprhroaig Lore is a complex marriage of both classical Lahroaig styles and many ages of Laphroaig.The marriage draws from the peaty power of Laphroaig in the same vein as Quarter Cask but with the smoothness of double matured stock finished in European oak hogsheads.To add even further depth and complexity the distillery used ex-Laphroaig barrels along with some fully sherry matured casks. To ensure none of this amazing flavour was lost Laproaig bottled Lore at a full 48% ABV and simply barrier filled before bottling. The result is stunningly complex!

If you want to be among the first people in Australia to get a bottle, pre-order Laprhroaig Lore from Australia’s #1 Online Drinks Shop.

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