RATU Fiji Rum

New RATU FIJI RUM hits Australian shores

Two award-winning premium rums ranges have today been launched in Australia. Hand-crafted by Rum Co of Fiji, the super-premium Ratu and premium Bati ranges are blended from globally awarded rums, before being filtered through coconut shell charcoal and matured in specially selected oak barrels in time-honoured tradition. The result is a range of deliciously smooth, distinctively clean-tasting, award-winning rums from paradise on earth, and now available to order in Australia through MyBottleShop, Australia’s #1 Online Drinks Shop.

Shane Richardson from the brand owners said: “Rum is Australia’s fourth largest spirit category and what’s most exciting for us is that we’re seeing consumers starting to explore the different styles and flavours rum has to offer, and appreciate its versatility. That’s a great driver for growth. “We’re genuinely excited to be bringing these fantastic quality, award-winning rums to Australia. Already very popular in Fiji, they’re beginning to attract global interest after winning a number of big awards in London and San Francisco, both in 2015 and 2016. “Outside Fiji, Australia is the first country globally to launch these brands. The reaction from trade and consumers so far has been very positive and we’re looking forward to building Fiji’s credentials when it comes to producing rum of a really phenomenal quality.”

RATU Fiji Rum Liqueur
RATU Fiji Rum Liqueur

Built on an ethos of authenticity and hard work, the Ratu and Bati brands draw their inspiration – and their identities – from their Fijian heritage. Forged in war, the Fijian culture was protected by the revered leadership of the Ratu, proud chiefs who presided over the community and led the country’s fearsome warriors, who were known as Bati. Senior Brand Manager Blake Kramer believes the range will appeal to today’s ambitious, energetic drinkers who enjoy exploration and embrace quality. “We believe that our Rum Co of Fiji range brings a unique proposition to the Australian rum market,” he said. “Our mission is to help consumers uncover this award-winning range of rums and showcase Fiji’s heritage, craftsmanship and quality.”

The super-premium Ratu range includes a five-year-old spiced rum (awarded silver medal, world’s best spiced rum 2016*), a five-year-old dark rum (world’s best dark rum 2016*) and an eight-year old Signature Liqueur, which was recognised as the world’s best rum in 2015*. The range has been designed with extra age to carry more aromas and a fuller body, meaning it stands up extremely well in cocktails or served over ice.

The premium Bati brand is available in spiced, dark and white, and can be consumed to suit to individual preference, whether it be straight, with a mixer or as a cocktail. Both brands are hand-crafted by Rum Co of Fiji’s master distiller Liam Costello and a small team of distillers and blenders, who boast a collective 140-plus years’ experience in producing world-class rums. Liam said, “In the past there’s been a perception out there that rum isn’t for everyone but we believe that in our range there is a rum for everybody. We aim to make rums that are well-balanced, with a soft, smooth and creamy mouthfeel.” Using hand-cut sugar cane harvested from Fiji’s rich volcanic soil, both rums are distilled using a combination of column and pot distillation methods, filtered through coconut shell charcoal to capture the pure taste of Fiji, then matured in specially selected oak barrels in time-honoured tradition. Finally, every bottle is patiently hand labelled by the distillery’s small and dedicated local workforce.

Rum Co of Fiji is owned by Fiji’s leading beverages manufacturer Paradise Beverages, which is part of the Amatil Group. For more information on Rum Co of Fiji and the Ratu and Bati ranges, go to rumcooffiji.com or follow Rumcooffiji or Raturum on Facebook. First launched in Fiji in 2014, the Ratu and Bati brands have won a number of international spirits awards. Ratu and Bati global spirits awards.

RATU Rum and Bati Rum Awards

Distilled Spirits Awarded 2016 San Francisco World Spirits Competition

Double Gold Medal, Best Coffee Liqueur and Best in Show Liqueur,

Bati Rum Mocha Coffee Liqueur Bronze Medal,

Bati Rum Pacific Coconut Liqueur 2016 London Rum Masters Competition Gold Medal,

Ratu Dark Rum Silver Medal, Ratu Spiced Rum 2015 San Francisco World Spirits Competition

WORLD’S BEST RUM: Gold Medal, Ratu Signature Liqueur Gold Medal, Ratu Spiced Rum Gold Medal,

Ratu Dark Rum 2015 London Rum Masters Competition Silver Medal, Ratu Spiced Rum Silver Medal, Ratu Dark Rum Silver Medal, B

ati Dark Rum 2015 International Wine and Spirit Competition Silver Medal Outstanding, Bati Dark Rum Silver Medal Outstanding, Ratu Spiced Rum Silver Medal, Bati Spiced Rum Silver Medal Ratu Dark Rum Silver Medal Ratu Signature Liqueur Silver Medal Bati Rum Pacific Coconut Liqueur Silver Medal Bati Dark Rum. Bronze Medal Bati Rum Mocha Coffee Liqueur

RATU Rum and Bati Rum Tasting Notes

Ratu Spiced Rum (40% ABV) – Carries a complex charred oak and citrus aroma. A rich liquorice flavour combined with the warmth of cinnamon and the softness of vanilla that covers the whole mouth. Aged for five years in charred oak barrels.

Ratu Signature Rum Liqueur (35% ABV) – Aromas of zesty orange and dark chocolate with a hint of coffee and charred oak complemented by a rich mahogany colour. A velvety mouthfeel and coconut, chocolate and spicy oak, followed by a lingering fresh citrus flavour on the tongue. Aged for eight years in charred oak barrels.

Ratu Dark Premium Rum (40% ABV) – Carries a savoury, smoky oak aroma. Rich sweetness lingers on the tongue with dashes of caramel, vanilla and tea leaves. Aged for five years in charred oak barrels.

Bati Spiced (37.5% ABV) – Light gold in colour, this rum has warm, spicy, vanilla overtones and is subtle to mix or drink over ice. Aged for two years.

Bati Dark (37.5% ABV) – Rich mahogany in colour with intense dried fruit aromas, finishing with molasses caramel and charred oak. This is a great rum for sipping on ice and as a base for a rum punch. Aged for two years in charred oak barrels.

Bati White (37.5% ABV) – Gently filtered through coconut shell carbon to ensure it retains the fresh citrus aroma and soft vanilla oak taste. Enjoy with cola or as a base for your favourite cocktails. Aged for two years in white oak barrels.

If you want to learn more about Tasting Rum and the flavour profiles apparent in this fine spirit, check out An Intro Into Tasting Rum by our partners over at explore-drinks-logo-copy

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