Jack Daniel’s Old No. 7 brand has released the Jack Daniel’s American Serve into the growing RTD whiskey category. Dark Spirits in the form of whiskey and rum account for 81 per cent of the $2.3 billion Australian Ready to Drink (RTD) Category Market and are the fastest growing segment within this category. In line […]
RTD
Jim Beam Citrus Highball Can Announced
Jim Beam’s Citrus Highball (ABV of 4.8%) ready-to-drink (RTD) beverage is ready to launch in Australia during August 2016 in time for the 2016/17 summer season. Coca-Cola Amatil and brand partner Beam Suntory are backing the new citrus highball to unlock long-term growth in the RTD market, by appealing to new drinkers of both genders. […]