Bundaberg Rum and the the National Rugby League (NRL) announced a new partnership between Australia’s favourite spirit, Bundaberg Rum and Australia’s second favourite sport, the NRL.
A 3 year sponsorship deal was struck with the NRL will see Bundaberg Rum become the naming rights sponsor of the NRL Super Saturday Series, Official Spirit of the NRL and the Official Spirit of the State of Origin Series.
Bundaberg Rum will also play a part in the State of Origin Series, which will be recognised this year with the release of a 2016 State of origin Limited Edition bottle of Bundaberg Rum.
The announcement marks a welcome return to the NRL for Bundaberg Rum, following a 3 year break.
The sponsorship strengthens Bundaberg Rum’s roots in Queenland following announcements of a major sponsorship of the North Queensland Cowboys and minor sponsorship of the Brisbane Broncos at the start of the 2016 season.
Bundaberg Rum recently unveiled a Commemorative Cowboys Limited Edition Bottle in celebration of its 2015 premiership win and was a major partner of a pre-season trial game between the Cowboys and Broncos in Bundy’s home town of Bundaberg.