With the craft spirits industry booming in Australia, consumers are turning away from using the stereotypical mixers like Coca Cola and Standard tonic and moving towards adding craft mixers and bitters to their Old Fashioned or favourite Gin cocktail. Proof of this can be seen in the popularity of the East Imperial Tonic range along with […]
Author: Hayden
Why Is Craft Beer more expensive?
“Good work ain’t cheap and cheap work ain’t good” A statement that encompasses the soul of the craft beer industry world wide, gone are the days of a small generic selection of beers in favour of an ever expanding range of uniquely brewed delights that can satisfy even the most timid of new comers. Beer […]
A Four Pillars Christmas!
Dear Gin-lover, Things you don’t need us to tell you: The Australian summer is HOT. Things you might want us to remind you: All gin is best served COLD. So you see what we have here? A classic dichotomy… but as ever here at Four Pillars Gin we have a simple and elegant solution. Keep your gin COOL. Gin […]
Jack Daniels Series: The Brand We Think We Know – Mellowing
Recently here at MyBottleShop we attended a Jack Daniel’s event hosted by Assistant Master Distiller Chris Fletcher via video link from the Jack Daniel’s headquarters in the heartland of Tennessee. It was an eye opening event with the focus being on the final selection stage of a Single Barrel of Jack Daniel’s exclusively bottled for […]
Australia Prepares for a Japanese Christmas
The demand for Japanese Whisky has never been more prevalent in Australia, we have an insatiable thirst for it. With a quick investigation using Google Trends, it is apparent that Aussies can’t get enough of our new found whisky of choice. Australia ranks as the country with the highest number of queries among search terms for […]
Craft Beer Dominance – What Constitutes Craft Beer?
Australians are drinking beer at all time record lows. Spoilt for choice in the drinks market, consumers are drinking less, not more, in an effort to experience high quality drinks; this is good news for craft beer producers. Major players in the drinks market have recognised that their ancient brands are no longer fulfilling the needs […]
Win Maxim Hot 100 Party Tickets!
MyBottleShop is giving away double passes for you and your partner in crime to the Maxim Hot 100 Party in Sydney at Marquee at The Star on November 11th. The Maxim Hot 100 Party celebrates the ‘most gifted and gorgeous Australian women who have impressed — and undressed — this year. This is an unprecedented opportunity […]
Belvedere (RED) Legend Launches in Australia
Legendary performer and singer/songwriter John Legend is the face behind this years limited edition release of Belvedere Red. Legend launched the limited release bottle at the Apollo Theatre in New York for the Belvedere(RED) brand. Belvederes'(RED) brand is currently in its 10th year of operation and it has raised US$350 million to date by donating […]