Oscar winning actor Matthew McConaughey has signed on as the new creative director of Wild Turkey, in a “multi-year partnership”. A massive Wild Turkey fan, McConaughey will be the brand’s new pitch man that will see him star in and direct a series of television and digital adverts, to help “re-introduce” the world to Wild […]
Industry News
Tasmanian Whisky Week 2016
The inaugural Tasmanian Whisky Week has been in full swing from 22nd to 31st July 2016. The Tassie whisky week was designed to culminate with Whisky Live visiting Tasmania for the first time. Industry events were held across 9 days in Tasmanian distilleries, bars, restaurants and hotels in the lead up to Whisky Live Hobart […]
Jack Daniel’s celebrate 150 years in the making
Be among the first to embark on Jack Daniel’s 360, an immersive experience offering a unique perspective on some of the stories that have kept Jack Daniel’s going for 150 years.
Bundaberg Rum Sponsors National Rugby League NRL
Bundaberg Rum and the the National Rugby League (NRL) announced a new partnership between Australia’s favourite spirit, Bundaberg Rum and Australia’s second favourite sport, the NRL. A 3 year sponsorship deal was struck with the NRL will see Bundaberg Rum become the naming rights sponsor of the NRL Super Saturday Series, Official Spirit of the […]
Jack Daniel’s Celebrates 150th Anniversary in 2016
The United State’s Oldest Distillery, Jack Daniel’s in Tennessee turns 150 years old in 2016. Jack Daniel’s has announced plans to celebrate this major milestone around the world and here in Australia. It is remarkable that a brand can have such long standing and continued success for such a long period of time. It’s testament […]
Unlimited Bourbon Resources Now Accessible to All
The American Bourbon Association recently launched its website, http://americanbourbonassociation.com as a new one-of-a-kind resource dedicated to the development of American Bourbon whiskey knowledge around the world. This resource has lots of features perfect for educating customers and staying up-to-date with the ever-changing bourbon world. The website gives the history of bourbon, written by esteemed bourbon […]
Australian Craft Distillers granted access to excise refund scheme
Australian craft distillers look set to benefit from this year’s budget, with the government extending the excise refund scheme to domestic producers of whisky, rum, vodka, gin, liqueur and low-strength fermented beverages such as non-traditional cider. “The government is committed to supporting small businesses in the industry, and ensuring the right conditions see businesses grow […]