Nielsen has declared innovative new Ready to Drink alcohol drinks (RTDs) will be “tomorrow’s off-premise growth driver” in the US, in a report that offers fascinating insights for the Australian market. Nielsen notes that while price is likely the most well-established purchase driver, convenience often runs a close second. “And from a retail perspective, it’s […]
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Nanny State Liquor Tax Rip Off!
Australia has the highest liquor tax excise in the world. The rate in Australia is about $85 per litre – twice as much as New Zealand and 10 times the USA rate! The global whisky market alone is expected to be worth more than $10billion AUD by 2023 and sales are growing fastest in the […]
Blackened Whiskey by Metallica – Batch Playlists
FORGED BY SOUND Each batch of BLACKENED Whiskey has a unique playlist that was used to sonically-enhance the whiskey during finishing. As the well-aged whiskey rests in the finishing barrels, the music is played to the barrel causing the whiskey inside to move and interact with the wood. The movement of the whiskey and the […]
Willett the Bourbon Unicorn
Unlike, say, Pappy Van Winkle or Buffalo Trace’s Antique Collection, Willett is not a name that bourbon drinkers even know they should know. Even if they did, Willett’s output is virtually impossible to understand for the uninitiated. The packaging looks largely the same across the entire product line; Cognac-style bottles with subdued white labels are […]
Super Rare Tequila Aged in Super Rare Bourbon Barrels
“What if you were to take bourbon barrels that have held some of the most coveted and highly awarded whiskies in the world – George T. Stagg, Old Rip Van Winkle, Sazerac 18 Year Old and Buffalo Trace, and age tequila in them? Even better, what if the Master Distiller who created these fine whiskies […]
Fireball launches 3.5 Litre Firebox Cask Bag!
Fireball Cinnamon Whisky continues to innovate in Australia with the launch of the 3.5-litre Fireball Firebox Cask. Following on from the Fireball six-pack which launched late last year, the Firebox contains two 1.75-litre casks and two taps to dispense the more than 100, 30ml shots of the popular cinnamon whisky. Just 300 limited edition boxes […]
Woodford Reserve Small Batch Bourbon
Woodford Reserve Bourbon isn’t manufactured, it’s crafted in small batches. This artisanal process allows us to craft using all five sources of bourbon flavour giving it its distinct taste and crisp, clean finish. The art of making fine bourbon first took place on the site of the Woodford Reserve Distillery, a National Historic Landmark, in […]
Buffalo Trace Bourbon Collection -YouTube Video
Buffalo Trace Distillery is a distillery in Frankfort, Kentucky, that is owned by the Sazerac Company. It has historically been known by several names, including the George T. Stagg Distillery and the Old Fire Copper (O.F.C.) Distillery. Its namesake bourbon brand, Buffalo Trace Kentucky Straight Bourbon whiskey, was introduced in August 1999. The company claims […]