Nielsen has declared innovative new Ready to Drink alcohol drinks (RTDs) will be “tomorrow’s off-premise growth driver” in the US, in a report that offers fascinating insights for the Australian market. Nielsen notes that while price is likely the most well-established purchase driver, convenience often runs a close second. “And from a retail perspective, it’s […]
Ready to Drink
Starward announce new bottled Old Fashioned Whisky
Pioneering Australian Whisky makers, Starward are thrilled to announce a new addition to the STARWARD family; a little something they have been working away on in Melbourne for a long time. The STARWARD (New) Old Fashioned is a love letter to the most iconic cocktail in the world, the Old Fashioned. This drink that has […]
Rekorderlig Launch Hard Apple and Pear Cider
Swedish cider company has launched Rekorderlig Hård Cider in Australia. Influenced by their European heritage, where ciders were traditionally produced with a higher alcohol level, Rekorderlig’s Hård Cider comes in at 6.5% ABV and there are two delicious flavours in the range available in 330ml cans at Australia’s #1 Online Drinks Shop, MyBottleShop. Hård Äpple […]
Bondi Espresso Martinis: Bondi’s Best Baristas in a Bottle
Undoubtedly, Sydney’s best coffee scene is Bondi. There, sun-bleached baristas brew every day for both their livelihood and passion: the fierce competition to craft the perfect cappuccino or the ideal espresso. When the sun sets on this stylish seaside suburb, residents roll up their yoga mats and make their way to the bars. There, they continue […]
MyBottleShop Top 4 Rare and Curious Liqueurs:
Over the past few centuries there have been some truly rare and delightful liqueurs released by monks, inventors, farmers, scientists, religious orders and even armies! Here at MyBottleShop we make it our mission to track down and acquire the most rare and curious spirits and liqueurs the world has to offer. Here are out top […]
Four Crazy Craft Beers
While the definition of craft beer remains contentious, it’s undeniable that small breweries are more able to experiment with exciting flavours. While some of these attempts to push the envelope are immediately spat out, others can make even the most seasoned beer drinkers’ taste-buds sing. Here are a few crazy (good) craft beers from the best of […]
Ready To Drink Bottled Cocktails – Just Add Ice!
Innovation is rife in the spirits industry; and we think that’s a very good thing. Craft spirit producers are innovating to stay relevant in the eyes of their audience and to diversity their brands’ offering. In recent years we have experienced the resurgence of the bottled cocktail – often a collaboration between a few craft producers to […]
NEW American Serve RTD from Jack Daniels
Jack Daniel’s Old No. 7 brand has released the Jack Daniel’s American Serve into the growing RTD whiskey category. Dark Spirits in the form of whiskey and rum account for 81 per cent of the $2.3 billion Australian Ready to Drink (RTD) Category Market and are the fastest growing segment within this category. In line […]