Sales of tequila were up by 46% in 2020. Here’s why the spirit is finally having its ‘whisky moment’

Tequila has become ubiquitous in pop culture over the past few decades — from cameos in Hollywood productions to Nicki Minaj’s nod to Patron in her 2012 hit “Starships” — which has begun to reflect in its overall market share in the alcohol industry. In 2020, tequila sales skyrocketed by 46%, suggesting the general consumer has […]

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